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Thursday, October 8, 2026
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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team were valued at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who each also own a third of the company.

An official representative said: "We will be making no official statement on the matter. The governance of Mercedes F1 stays unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in market values of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at the box office.

It is Pitt's most successful film and the most successful sports movie to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren, with three Grands Prix left this season.

Their lead driver British driver George Russell has secured victory in two of the 21 races so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

MW
Written by

Mark Webster

A seasoned gaming analyst with over a decade of experience in the UK online casino industry, specializing in fair play and bonus evaluations.

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